In my last blog for this short series on sales vs. marketing, I want to delve into how technological solutions and AI automation can help bridge the gap between the sales and the marketing worlds. First and foremost, AI automation and even technological solutions doesn't replace or remove the human touch! We still need to have face-to-face interactions even if it is virtually. In the case of sales and marketing with the siloes that have been presented, one way to create cohesion is using technology solutions such as Hunter to create automated email marketing campaigns. For my consulting business, I use Hunter to send out targeted email marketing campaigns to attract new clients. From a sales perspective, I can look at the analytics behind those campaigns and see how current and prospective clients are interacting with them. This is an example of how the sales side and the marketing side of the house can work in cohesion to drive business impact. The marketing team creates the email campaigns in Hunter for example. Then the sales team can look at the data and extrapolate to help with prospecting efforts and sales cycle methodologies. By using technology solutions to establish cohesion, we see how marketing and sales go from siloes to full collaboration! Tune in to my next blog series where I explore some of the new sales and marketing processes/techniques.
Again, onwards and onwards together, always😊!
Tosin Adebara-Ademuwagun
Tosin Adebara Consulting
Founder/Chief Sales and Marketing Consultant
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