Blog #2: Sales vs Marketing?

Sales vs Marketing? Why is there a divide? When we think of the siloes in the marketing and sales world, we see marketing on one side and sales on the other. In my sixteen years in the sales and marketing world, I haven't seen marketing and sales work in cohesion ever. There was always this invisible wall even though both sides had the same business goal: increase revenue and value for the business! One of the reasons I believe there is a divide is the lack of continuality in communication. The sales side has KPI objectives to hit and marketing has campaigns to create and send out. But both sides rarely communicated with each other about their shared objectives. Hence, when the disconnect in communication arose, neither side were on the same page. A solution to this problem is having continual touchpoints. For example, once a week, the heads of the marketing and sales departments getting together to discuss shared objectives and solutions to achieve them. By having intentional conversations with both sides, there is room for shared communication and ultimately mutual understanding. This hopefully results in helping to bridge the gap or 'invisible wall' between the marketing and sales world.  Stay tuned to the next blog as I explore how to continue to create cohesion in both worlds using technological tools and AI automation!

Onwards and upwards, together always😊!

Tosin Adebara-Ademuwagun

Tosin Adebara Consulting

Founder/Chief Sales and Marketing Consultant